About the Role
What You’ll Do
This role follows a three-pronged marketing approach:
SEO Optimization
* Optimize content using high-intent keywords like “caregiver in Sacramento”
* Improve ranking, visibility, and organic traffic
Paid SEM Ads
* Manage Google & Meta ads with a $500 monthly ad spend
* Goal: Generate 20 qualified leads per week
Social Media Management
* Create and publish content on Instagram, Facebook, and LinkedIn
* Use Canva & AI tools to produce clean, engaging visuals and posts
Who We’re Looking For
* Experience in SEO, SEM, and social media marketing
* Knowledge of Google Ads, Meta Ads & basic analytics
* Creative (Canva experience is a plus)
* Strong communication & follow-up skills
* Independent, reliable, and results-driven
What We Offer
* Fully remote, flexible work setup
* Clear weekly goals and guidance
* Opportunity to innovate and propose strategies
* Supportive team + access to tools
Requirements
A Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services. This role involves a variety of tasks and requires a strong understanding of digital marketing strategies and tools.
Key Responsibilities
Developing and managing digital marketing campaigns
Overseeing SEO/SEM strategies to maximize online visibility
Creating content for websites, blogs, and social media platforms
Analyzing data and metrics to measure campaign effectiveness
Managing social media accounts and engaging with the audience
Collaborating with other teams to align marketing strategies
Skills Required
Proficiency in digital marketing tools (e.g., Google Analytics, SEMrush)
Strong understanding of SEO, PPC, and social media marketing
Excellent written and verbal communication skills
Ability to analyze data and generate insights
Creativity and innovation in marketing strategies
Education and Experience
Bachelor's degree in Marketing, Business, or a related field
Experience in digital marketing (1-3 years preferred)
Certifications in digital marketing (e.g., Google Ads, HubSpot) are a plus
to help boost our online visibility and generate quality leads for our caregiving services in Sacramento.
About the Company
Care CBS LLC delivers reliable, people-centered virtual support that helps businesses run smoothly and grow with confidence.
We specialize in administrative, marketing, operations, and niche roles—empowering clients through thoughtful service and professionals through meaningful work. Our approach blends professionalism with genuine care, making us a trusted partner in long-term success.